Pure Fitness started with a simple dream—Conner wanted to bring a top-notch gym to his hometown of Brownwood. As luck would have it, he became lake neighbors with Cain, a fitness equipment expert, and the idea started to take shape. The two couldn’t shake the vision, so they set out to find the perfect spot.

That search led them to downtown Brownwood, where they met Dustin, a property owner who loved the idea just as much as they did. With one more friend joining as a silent partner, the team was complete. Fast forward to December 2023, renovations kicked off, and by April 19, 2024, Pure Fitness was officially open.

The Brownwood community welcomed us with open arms, and now, Pure Fitness isn’t just a gym—it’s a place where people come to push limits, find motivation, and connect. This is just the beginning, and we’re excited for what’s ahead!